How to sell my stuff? That's the question....I'm kind of guy who believe that we can arrange our success. It's only something you can made up. Nike was only a brand until they found how to promote it, so was Levi's or even Marlboro. One thing for sure, they have money to create their success, their promotion tells the world that "Your mind is captured by us!". You can't runaway from the fact that jeans is Levi's, cigarette is Marlboro.
So, what about me? So far, money is my main problem. I have lots of idea with my capital is not that good to support it. But I still have to create my success...The Jak is my brand and I'll work hard to make this film success. I believe that I have my captive market, on the other way around I believe that we can creat our market. Market is a movement, they never stop going and going, so we can lead them to what we want.
When money is the main problem, well baby I think I know how to do guerilla marketing. My main point these days is, "What's the right guerilla marketing technique best to apply?" SOme people say that Indonesian moviegoers are unpredictable. Well, we never can tell the audiences, we can't predict them, but at least we can try to understand them.
So, let's rock 'em......